About a21:
We are the people who create experiences. We’re a tight-knit group of creatives, planners, and builders who know how to put on a show. We turn ideas into experiences by building brand worlds that capture the imagination. At our core, we are an agency of tastemakers with a passion for generating fun.
Founded in 2006, the agency's corporate offices are in Miami, New York, and London with satellite personnel strategically positioned throughout the US in Atlanta, Houston, Dallas, Denver, LA, Monterey, and San Diego. a21's impressive portfolio boasts a diverse range of prestigious culinary, music, art, and lifestyle projects across the country, encompassing renowned events like the South Beach Wine & Food Festival, NYC Wine and Food Festival, Pebble Beach Food & Wine, Atlanta Food and Wine Festival, as well as a variety of touring properties, including Heritage Fire, Whiskies of the World, and AMP Art Fairs.
About the role:
We are seeking an experienced and dynamic Director of Public Relations & Integrated Marketing to lead and execute strategic public relations initiatives that enhance our clients’ brand image, reputation, and overall presence in their respective markets. The ideal candidate will be responsible for overseeing all PR and Integrated Marketing activities, developing comprehensive communication plans, and managing media relations. This role requires a visionary leader with a deep understanding of Public Relations, marketing trends, a proven track record of successful integrated campaigns, and the ability to collaborate cross-functionally.
Primary Responsibilities:
- Develop and implement comprehensive local and regional public relations strategies that align with the client’s overall goals and objectives, with a focus on brand awareness.
- Cultivate and maintain relationships with key media outlets, journalists, and influencers to secure media coverage, press releases, and features in relevant publications. Act as the primary media contact and spokesperson for the company.
- Develop and manage 360 integrated marketing campaigns for Integrated Marketing clients, from ideation and planning to execution and analysis.
- Oversee all influencer relations and influencer marketing campaigns.
- Manage and train integrated marketing team; provide mentorship and professional development to foster an innovative environment.
- Collaborate with cross-functional teams to ensure integration across channels, including digital, traditional, social, and events.
- Monitor and manage budgets, ensuring cost-effectiveness and optimal resource allocation.
- Analyze and interpret data to drive informed decision-making and continuous improvement.
- Monitor and analyze campaign metrics and media coverage to assess the effectiveness of campaigns and adjust strategies as needed. Provide regular reports to senior leadership on PR performance.
Skills + Qualifications Needed:
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- 5+ years of experience in public relations, with at least 2 years in a leadership or management role.
- Proven track record of successful PR campaigns and media relations.
- Exceptional writing, editing, and communication skills.
- Strong media contacts and relationships across various industries.
- Ability to handle sensitive and confidential information with professionalism.
- Experience in crisis management and high-pressure environments.
Benefits:
As part of our team, you will have access to benefits such as:
- Outstanding Health + Dental benefits
- Competitive PTO plan
- Hybrid office model
- 401k and more!
a21 provides equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. a21 complies with all applicable laws.
