The On Premise Festival & Event Manager plays a critical role within our national festival & event strategy. This position will lead key relationships – both nationally and regionally – and will be responsible for the overall negotiation, planning, development, project management, and success of all sponsored Music Festivals and 3rd Party Events in their territory and beyond. This individual will operate cross functionally with Sales, Brand Marketing, Culture Marketing, Media Network, Distribution, Trade Marketing, and outside vendors to deliver successful plans. Success will be measured through improving Red Bull's brand image and increasing consumer pull within sponsored Music Festivals and 3rd Party Events.
All the responsibilities we'll trust you with:
PLANNING
Keep a finger on the pulse of the promoter, festival, and event industry - providing insights to Regional and National leadership to inform on consumer behavior and influence business planning. Deliver new activation concepts to be considered, tested, and executed within festivals and third-party events. Lead joint business planning with top national promoters and regional departments. Support Region On Premise Marketing in the delivery of all 360 project plans with a cross functional team of On Premise, Off Premise, Red Bull Media Network, Culture & Brand. Manage forecasting and feasibility for all territory-sponsored music festivals & 3rd party events. Collaborate with Operations & Festival & Event Operations Manager to forecast event infrastructure needs, identify new tools, and optimize processes. Establish scalable reach plans with finance / distribution to win and execute small fire festival universe (250+ events annually)
EXECUTION –3rd Party sponsored music festivals & Events
Deliver on festival & 3rd party event targets, goals, 360 cross functional plans, production guidelines, and standard event procedures to ensure consistency inside and outside the festival grounds across Red Bull supported festivals. Initiate and lead regional and select national contract negotiations with festival promoters. In collaboration with marketing, develop and localized experiential activations driving innovation to help increase consumption, trial, and awareness. Implement and share best practices to maximize brand presence and consumer pull in accordance with SAMO festival / OnP event strategy. Manage reporting for all sponsored Festivals & 3rd Party Events Utilize 3rd party agencies and production companies to manage: On-site staff, credentials, and contractual benefits Menu design and integration Delivery, set-up, and strike schedules for all event infrastructure and activations Festival and OnP event concessionaires & festival sponsorship teams to ensure Red Bull executional standards are met Partner with SAMO teams on new tool development, creation, and implementation Establish and strengthen new and current festival/vendor relationships ensuring that Red Bull is seen as an essential partner to festival and OnP event success
BUDGET & LEGAL
Work closely with Red Bull legal team and event partners to execute contracts Develop, manage, and report budgets on a monthly and quarterly basis to department and finance leadership Optimize budget and legal structure where needed – identify efficiencies and economies of scale through multi-event promoter partnerships. Develop and forecast event P&L maximizing revenue potential via 360 plans impacting on/off premise & marketing
Your areas of knowledge and expertise that matter most for this role:
- 5+ year's relevant experience in live event production and understanding of experiential marketing. Festival experience required
- Thorough understanding of all facets of festival and event production, brand marketing strategy and the ability to find creative and unique solutions
- Strong track record in delivery of large-scale programs, campaigns, or projects
- Clear understanding and ability to navigate the modern festival and event landscape
- Confident coach/leader with ability to foster meaningful dialogue and gain buy-in
- Strong negotiation and project management skills
- Strong organizational, fiscal, and project management skills
- Experience managing budgets
- Must have a valid U.S. driver's license
- Bachelor's degree preferred or equivalent work experience
- Must be fluent in English, additional language skills an advantage
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $88,000 - $132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
