TITLE: Marketing Coordinator

LOCATION: Must be based out of one of the following markets:

Nashville, TN
Los Angeles, CA
Charlotte,NC

WORK TYPE: Hybrid - 3 days WFO, 2 days WFH per week.

REPORTS TO: Director of Social Media

Breakaway Social Media Coordinator

Breakaway is a fast-growing music and entertainment company in search of a highly motivated Social Media Coordinator to support the development and execution of all Breakaway Music Festival marketing promotions and activations.

This role will work across Marketing & Promotional functions, and cross-departmentally, to grow the Breakaway brand and captivate new and diverse audiences.

Responsibilities include supporting the ideation and strategy of relevant marketing campaigns, developing weekly social media reports, scheduling and producing content, copywriting, and staying up-to-date on newest platforms, trends, and techniques.

This is a fantastic opportunity for a highly motivated, creative individual with a passion for music, festivals, live concerts, and activation campaigning. This individual is responsible for connecting with past, current, and future consumers, with the goal of turning fans into customers and customers into ambassadors. Ultimately turning Breakaway into a content suite that places the brand as a driver of culture, not just a ticket sales mechanism.

The Social Media Coordinator will report to the Social Media Director and will work closely with all members of the marketing and media team.

Responsibilities:

Support execution of Social Media Marketing plans for brand and all national festivals collaborating closely with internal cross-departmental teams
Maintain social media calendar and ensure short- and long-term planning is clear with integrated communication to internal team members
Manage & implement posting schedule across key social platforms to maintain an active & robust presence
Travel to festival locations capturing and posting real-time content including but not limited to general event coverage, artist features, brand partnerships, and activation segments to align with the overarching Marketing & Social strategy
Proactively engage consumers online to drive favorable brand conversations and community manage
Responsible for assisting in branded social content, including brainstorms and content creation
Create and edit content for all current and future social channels
Develop and execute contests and sweepstakes around key selling periods, promotions, and events
Monitor community discussions and consolidate top-level findings and insights for senior management team
Explore, identify and stay ahead of new social opportunities, trends, channels and innovations in order to proactively direct current and future opportunities
Oversee and manage multiple project plans and deadlines to ensure all initiatives launch in a timely manner
Collect, analyze, and insightfully report campaign and event performances, providing insights and recommendations for future best practices
The duties and responsibilities described in this job description may not be a comprehensive list. Additional tasks may be assigned to the employee from time to time and/or the scope of the job may change as necessitated by business demands

Social Media Coordinator Qualifications & Requirements

College degree + relative experience
Social media or marketing internship experience preferably in a related field such as music, entertainment, or media
Knowledge of the music industry, and our Breakaway consumer/fan preferred
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
Interpersonal skills – listens to others, works well in a team environment with a positive attitude
Excellent communication skills including written/copy editing and verbal; ability to present ideas clearly and concisely
Strong organizational skills and attention to detail
Can prioritize work activities, use time efficiently, and confidently meet deadlines for quick-turn projects
Adaptability – adapts to change in the work environment, manages competing demands and handle frequent changes
Dependability – consistently at work when expected, follows instructions, responds to manager’s instructions
Strong computer skills – including all Microsoft Office software programs and some proficiency with Adobe Creative Suite or Canva is preferred
Ability to work extended hours including nights, weekends, holidays

Benefits

Flexible work environment (Monday & Friday - WFH, Tuesday, Wednesday & Thursday - In Office)
Comprehensive medical, dental, vision insurance
401K plan with employer matching
15 days PTO + 5 sick days + holidays (all federal + 2.5 days for Thanksgiving + ~2 weeks for Winter Holiday)
Select festival attendance
Growth opportunities

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