CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
The Ecommerce Marketing & Analytics Team works across channels—from CRM to paid media, influencer, and affiliate marketing—to drive awareness, traffic, and retention for our adult collector business. This sharp, collaborative team knows how to mix strategy with creativity, turning insights into campaigns that truly connect with fans.

The Opportunity:
Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a Digital Marketing Associate within the Ecommerce & DTC organization, your primary responsibility will be to assist in the rapid expansion of our affiliate and influencer marketing programs for the Mattel Creations adult collector business. In addition, you will support various other performance marketing initiatives, including digital advertising and social commerce. As a voice of the team, you will understand and confidently communicate best practices and key learnings to both internal and external partners. You must be data-driven and consumer-obsessed in your approach to work.

You will work closely with the Performance Marketing Manager and our agency partner to support the Digital Merchandising, Creative, Global Brand, and National Account teams in delivering campaigns that meet business objectives.

What Your Impact Will Be

Support the growth of our affiliate network via proactive outreach, as well as coordination with internal brand and influencer teams to onboard existing creator-partners and external collaborators
Work with internal teams and agency partners to ensure the timely development and hand-off of creative assets to support paid campaign efforts
Support creative and marketing plan approvals via the creation of digital "approval packages" with licensors / external partners
Coordinate the fulfillment of product samples to agency partners and content creators for creative development purposes
Collaborate with Integrated Marketing Manager and others to manage campaign calendars and ensure all stakeholders are updated with changes in a timely manner
Manage Social Commerce Catalog Feeds, including Meta Commerce, Reddit Catalog Ads, etc.
Own the creation of UTM links, QR codes and short links for internal and external partners

What We’re Looking For

2-3 years’ experience in a related role
Data analysis Ability to analyze and interpret marketing data, identify trends, and make data-driven decisions
Knowledge of web analytics tools (e.g., Google Analytics)
Digital advertising platforms Familiarity with various digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, Reddit Ads Manager, etc. to create and manage targeted campaigns
Familiarity with Google Merchant Center
Proficiency with Shopify - navigate the backend, ability to generate and modify reports, manage discount codes, etc.
Experience with affiliate marketing is a plus
Excellent communication and organizational skills
Ability to manage multiple projects and meet deadlines
Strong interpersonal skills and the ability to build relationships across a variety of teams
Creative thinker and skilled problem-solver
High attention to detail

The annual base salary range for this position is between $75,000 and $90,000.

This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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