Location: New York - 4 days in the office

Reporting To: VP Music & Event Production

Contract Term: Full-time, permanent

About Liv Golf

The LIV Golf League is the world’s only global golf league, featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

LIV Golf is owned and operated by LIV Golf Investments, whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

HISTORY

LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.

The format respects golf’s history and traditions with updates for modern-day sports fans: three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.

LIV Golf continues to expand its reach by bringing the League to new and returning markets, featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and offseason roster movement that drive year-round fan engagement embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilizing its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.

Role objectives

This role will be responsible for the planning and execution of internal communications, promotional schedules, and on-site concert logistics and production. One main priority will be to lead the internal communication of all music initiatives within LIV Golf. This position will also play a key part in the pre-production of concerts, including being the main liaison between production managers, talent agencies, and LIV Golf internal staff.

Responsibilites

Assist in the core communication involving artist management, agents, production managers and other key stakeholders during the booking, promotion and event process.
Develop and manage internal communications within LIV golf key departments, including emails, artist marketing materials, announcements, visual/multimedia content, social media content, and press releases, with a heavy emphasis on employee communications
Create and distribute documents to ensure synergies between LIV Golf, production managers and event management companies
Oversee music promotional plans and provide creative ideas for artists and marketing campaigns
Manage event and production schedules and workflows with production manager(s) to ensure successful shows on site
Oversee and/or assist in meet and greets, non-tournament music projects, and other outside events involving LIV Golf music
Work closely with LIV Golf events, travel team(s) and production managers to align transportation, scheduling, band itineraries, rehearsals, sound checks, ensuring that all crew members and management teams are happy
Manage and maintain content, music and announcement calendar for communications campaigns, ensuring timely and relevant messaging
Stay up to date with industry and music trends and best practices in production and artist talent

Required Skills

4+ years of experience in music marketing, entertainment marketing, or brand strategy
Proven success in executing large-scale music campaigns in the music industry
Strong relationships with agencies, vendors, social platforms, and industry partners
Experience working with artist management teams and navigating artist/label dynamics

Understanding of audience development, digital advertising, creator marketing, and fan engagement

Excellent organizational and communication skills

Strong attention to detail and problem-solving skills

Demonstrated ability to manage vendors, crew, and venue personnel on large-scale events

LIV Golf Investments is an equal-opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.

LIV Golf

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