TITLE: Manager, Marketing

LOCATION: Los Angeles, CA

REPORTS TO: President, Breakaway Projects (Label + Management)

FLSA: Exempt

ABOUT BREAKAWAY PROJECTS

At Breakaway, we’re passionate about propelling artists into the spotlight and orchestrating unforgettable experiences in the music industry. Through Breakaway Projects, an affiliate of our Breakaway Festival, we’re excited to offer a full-scale record label and artist management boutique.

We are seeking a dynamic Marketing Manager to be a part of Breakaway Projects. If you thrive on creativity, innovation, and a love for music, come join our team. Together, we will make a difference in the development of artists careers and assist with shaping the future of music!

Learn more about our brand and affiliates at https://www.teambreakaway.com/

ABOUT BREAKAWAY GROUP

Breakaway Group is a premiere entertainment and music festival multimedia company. We have the largest independent touring music festival in North America, spanning 12 cities over 9 months. With a focus on underserved markets, Breakaway is bringing a premium 2-day EDM/Pop festival experience with an always-changing lineup of top artists to where consumers live, work, and play.

Breakaway Music Festival is the nation’s leading independent touring music festival providing premium experiences and entertainment to music fans across the nation. Since its inception in Columbus, Ohio in 2016, the festival has expanded to multiple cities across the United States (12 in 2025) and grown into a two-day, multi-stage event. Breakaway has successfully reached music fans in cities that have traditionally been overlooked by other festivals, bringing an always-changing lineup of top artists to diverse local communities. With over 200,000 attendees in 2024 and 300,000 projected attendees in 2025, Breakaway has become a must-see event for music lovers across the country. Our festivals champion music, art, creativity and diverse community celebration in your hometown, offering invaluable interactive experiences. Leave it all behind—and BREAKAWAY

ABOUT THE ROLE

Are you a music enthusiast and a capable project lead in label marketing? We’re looking for a creative and organized Marketing Manager to craft compelling marketing strategies for a growing label and management roster. This role is perfect for someone who thrives in the high-energy world of EDM and understands the intricacies of the pop and electronic music scenes. You'll be at the forefront of artist promotion, digital marketing, and brand development.

The right candidate understands, respects, and loves music, marketing, promotion, as well as the challenges and complexities of the industry and marketplace. You must be able to work in groups, as well as independently, excel under strict deadlines, multi-task, and properly prioritize.

RESPONSIBILITIES

Develop and execute innovative marketing plans to elevate our roster of artists, driving growth in both creative and business realms.
Confirm requests are carried out intelligently and effectively with artists, management, tour booking agents, and label teams.
Discover the artists’ point of view to help find and grow their fan base by leveraging digital marketing channels and tools to build and grow online communities, manage ad campaigns, and enhance brand visibility.
Generate engaging content including Electronic Press Kits, social media marketing, promotional materials, third party promotions, contests, and digital marketing campaigns.
Oversee artist social media accounts and create compelling online content to boost fan engagement. Brainstorm and create exciting, cool and new online content (exclusive video content, artist journals, photo galleries, etc.) for artists to drive traffic, followers, and subscribers.
Work closely with artists, managers, and designers to create eye-catching artwork for singles, Extended Plays (EPs), Long Plays (LPs), and promotional materials. Assist with logo design and branding elements.
Oversee and/or coordinate publicity efforts, including media training, photo shoots, and video productions. Secure premieres and manage viral marketing strategies.
Provide focused, hands on, day-to-day attention to artists and managers.
Set up, attend and contribute to all related company meetings in connection with assigned projects, and provide timely feedback and follow-up.
Handle international calendar management including promo schedules, travel bookings, visas, accommodations, and itineraries.
Advance shows and liaise with travel and booking agents to ensure smooth logistics and timely follow-ups.

REQUIREMENTS

Los Angeles Based.
5+ years of experience in digital and/or social media marketing.
Superior organizational and multitasking skills with an ability to prioritize workflow and manage multiple deadlines effectively.
Excellent verbal and written communication skills with a keen attention to detail.
A deep understanding of the pop and electronic music scene and lifestyle; coupled with innovative marketing ideas and strategies that align with the market.
Experience working with interactive technologies and communication tools including email, social media platforms, analytic tools, and viral marketing techniques (Facebook, Tik Tok, Instagram, YouTube, SoundCloud, etc.).
Basic working knowledge of popular graphic design applications including Photoshop, InDesign, ImageReady and Illustrator.
Respect and understanding of the creative/artistic process.
PREFERRED: Bachelor's degree in Marketing, Communications, or related field.

The duties and responsibilities described in this job description may not be a comprehensive list. Additional tasks may be assigned to the employee from time to time and/or the scope of the job may change as necessitated by business demands.

Breakaway Projects

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