Our client, a leader in the music festival promotion industry, is seeking a highly skilled and data-driven individual to join our team as the Manager, Social Insights. The Manager, Social Insights will be responsible for extracting actionable insights from social media data, monitoring online conversations, and leveraging analytics tools to help our brand and marketing teams optimize our social strategy.

Responsibilities

Develop and implement a comprehensive social insights strategy aligned with organizational goals and objectives.
Collaborate with the brand and marketing teams to optimize social media strategies based on data insights and industry best practices.
Identify opportunities for growth and engagement, recommending adjustments to content, posting schedules, and targeting.
Provide strategic recommendations based on social intelligence to support business initiatives.
Implement and manage social media listening tools to monitor and analyze online conversations related to our brand, industry, and competitors.
Stay updated on industry trends, emerging topics, and sentiment analysis to inform brand and marketing strategies.
Oversee the collection and analysis of social media data to identify trends, sentiment, and emerging topics relevant to the organization.
Utilize analytical tools and platforms to collect and analyze social media data, providing regular reports on key performance indicators (KPIs) and insights as well as create ad-hoc reports to stakeholders at various levels.
Conduct in-depth analysis of campaign performance, audience behavior, and content effectiveness.
Conduct a thorough competitive analyses by monitoring industry trends, competitor activities, and market dynamics.
Develop a deep understanding of our target audience by analyzing social media demographics, behaviors, and preferences.

Qualifications

Bachelor's or advanced degree in Marketing, Social Science, Business, or a related field.
Proven experience (3+ years) in a leadership role focused on social insights and analytics.
Expertise in utilizing social listening tools (e.g., Brandwatch, Meltwater, Quid, etc.) and social analytics tools (e.g., Sprout Social, RivalIQ, Sprinklr).
Strong familiarity with social media advertising and campaign analysis.
Strong strategic thinking and problem-solving skills, with the ability to translate data into actionable insights.
Exceptional communication and presentation skills, with the ability to convey complex insights to diverse stakeholders.
Demonstrated experience in collaborating with cross-functional teams and senior leadership.

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Manager, Social Insights